At the beginning, the primary activity was pharmaceutical-pharmacies and medicines, medical devices, cosmetics and dietetic supplements wholesale.

By time, after many years of successful business, PRIMAX d.o.o. experiences the expansion, growing to a big company with a lot of different sectors and about 100 employees. 

Except 9 famous, modern equipped and well supplied pharmacies in Belgrade, PRIMAX is a proud distributor of some of the most known world brands, and also has its own production of medical cosmetics and herbal products, as well as modern beauty salons. Our team is consisted of highly qualified pharmacists,  pharmacy technicians, technologists, doctors, dentists, nutritionists, estetic-beauticians, hairdressers, managers, lawyers, economists, etc. Our patients and other clients, collaborators, domestic and foreign partners wholesales see in us competent, trusty and competitive partner at the market in the field of pharmacy, medical devices, cosmetics and herbal preparations.

The retail team of PRIMAX is consisted of pharmacists and pharmacy technicians of Prima pharmacies, who take care of health and beauty of the citizens of Belgrade!

Of 9 pharmacies which are located in very attractive locations in the center of Belgrade, 5 pharmacies work 24 hours a day, providing in any time of day and night comfort,  safeness and quick service to the patients in different parts of the city.

The wholesale team of PRIMAX for years successfully distribute famous world brands as Nurse Harvey's gripe mixture, Sunlife, Uriscan, OPI, Kitchen Aid, TePe, etc.

Our warehouse,  which is equipped according to the most modern standards and has the certificate ISO 9001-2000, provides quality storage and quick delivery of pharmaceutical and other products to all clients on the whole territory of Serbia.

For many years we successfully cooperate with biochemical laboratories of the most known health centers throughout Serbia,  supplying them with the most high-quality reagent strips for chemical analysis of the urine.

From 2007, when PRIMAX d.o.o. becomes the distributor of English company 

Smith & Nephew,  the expert team of wholesale gets one more imperative working with health centers – develops active cooperation with surgeons and other medical staff to constantly promote the life quality of patients with chronic and acute wounds.

PRIMAX production team,  after extensive researches, developed, in the modern equipped laboratories, the most modern prescriptions for the production of medical cosmetics, herbal vagitories and suppositories , balms and gels. Also, our development team works intensively with new projects of production of dietetic supplements–capsules and syrups for children and adults.

And of course, because the health can not be without the beauty , we are so proud with our newly opened OPI beauty salons where you can always be delighted with new ideas of our talented hairdressers and beauticians!

We persist and develop because we respect and cultivate the research spirit, persistence, new ideas and team work!